Our target audience includes (1) undocumented
immigrants, (2) advocates and potential advocates of policy reform, and (3)
policy makers. These are the key stakeholders who can affect policy
change. These three stakeholders each affect each other in this topic for
several reasons. The undocumented immigrants are those most directly effected
by this topic but also hold the least amount of power compared to the other two
stakeholders due to lack of legality, rights, and the ability to vote to make
change. Since undocumented immigrants are unable to vote, this is where the
advocates and potential advocates of policy reforms come in to support them.
Advocates can vote to make change and in turn put pressure on policy makers to
make change from a legal standpoint. Policy makers are the most affective at
making change as they hold the power to directly make reform, however it is up
to the other two stakeholders to make their voices heard to the policy makers. Specifically,
to raise awareness about current human rights violations, we will post relevant
information on our blog and Facebook. To identify and petition lawmakers,
we will do outreach through email about proposed policy change.
Additionally, we will use Twitter to directly mention relevant issues for undocumented
immigrants to presidential candidates. To promote local state resources
for immigrants and their programming, we will disseminate information through
our blog. Additionally, we will post this information to Facebook to help
make this information go viral.
The main advocacy tool that we will use is
this blog. To increase awareness and traffic to the blog, we will utilize
other social media tools such as Twitter and Facebook. We believe that
using social media tools will be very effective in supporting our e-advocacy
campaign. It allows for us to reach many people with a variety of
backgrounds. Both Facebook and Twitter allow for sharing articles and
multimedia content, which can spark activism and spread in a short amount of
time. This will allow us to begin a dialogue on social media and create
buy-in from people about why immigration rights and policy reform are
important. Usage of Twitter allows for direct outreach to presidential
candidates. Increased attention and visibility in the very public realm
of social media makes it more likely for even the most famous individuals to
respond verbally and/or with action.
We will also reach out to organizations like
the nonprofit, Immigration Advocates network (http://www.immigrationadvocates.org/nonprofit/),
through organizations like this we can receive support for our cause and have a
contact to locate local organizations within our state to educate and then
advocate. United We Dream (http://unitedwedream.org/groups/)
also connects people with local groups within their community and by even
posting a link to this site on our blog will give people more awareness in
their area especially if they are not from the east coast area. These sites
will help advocates reach other like-minded individuals to organize and then
hopefully help both undocumented immigrants and then move onto changing and
influencing policy makers.
While the policy makers technically have
the most impact over creating change, advocates play a large role as
well. Increasing awareness in the general population is one part of
achieving immigration reform. When advocates hold policy makers
accountable for gross human rights violations, change can also be
affected. If and when immigration reform is not being enacted, it is up
to the advocates to demand a plan and change. This too can drive policy
change. Overall, this work should help the lives of undocumented immigrants in
educating both advocates and policy makers in how they consider and treat these
individuals.